A. Terminology
Zapier is a marketplace solution for easy API connectivity of over 1,500 solutions. Zapier has free and paid account options.
Zap - individual trigger or action that can be seen as a successful link between Salestrekker and another solution (only one at the time).
Trigger - an event in Salestrekker that will result in some action in linked solution (e.g. New deal in Salestrekker adding new contact in ActiveCampaign).
Action - the resulting action in Salestrekker caused from a trigger in another solution (e.g. Formstack web form creating a new deal in Salestrekker).
Early Access - need to follow manual process in linking the apps
Full Access - we can build 'out of the box' Zaps for novice users
B. Getting Zapier Account
Go to https://zapier.com/ and create your free account:
C. Find Salestrekker
Log in to Zapier and go to 'Apps'. Search for 'Salestrekker'.
D. Create a Zap
1. Click on Create Zap
2. Select app to 'trigger' an action
3. Add your account in that app, compulsory and optional detail relevant to the app (see examples below for how to)
4. Select app where action will occur
4. Switch the Zap 'On'
E. Examples
Face book add lead creating a new deal in Salestrekker:
New deal in Salestrekker adding contact to Hubspot distribution list: